Is there training available for Adobe Experience Platform?

Data Management Platform

Create a real-time customer profile that includes detailed customer data.

Utilize the AEP Software Development Kit (SDK) to carry out batch and streaming data ingestion.

Create and grow query services to have access to and examine the gathered data.

What is Adobe AEP integration?

To ensure correct and effective data ingestion, track data ingestion flows in real-time.

Autowoven intends to maximize the benefits of the CDP for businesses by adhering to this six-step implementation plan. The strategy enables enterprises to fully utilize the potential of their CDP and improve their customer data management strategies by ensuring thorough data gathering, correct data intake, and appropriate data processing.

Consolidating Customer Data for Useful Insights: Single Customer Profile & Services

What is Adobe Data Lake?

The combination of client profiles into a single, comprehensive view is a vital part of efficient customer data management. With the help of the client Profile Management (CPM) module of the Adobe Experience Platform (AEP), Autowoven specializes in managing client profiles. Businesses may establish and manage unique customer profiles using this module, giving them a comprehensive overview of their clientele.

Autowoven helps companies define the criteria for data collecting and segmentation in order to ensure accurate and comprehensive customer profile management. This entails developing procedures for gathering pertinent customer information from several touchpoints and structuring it inside a single customer profile. In order to enable real-time data synchronization with other systems and guarantee that client profiles are accurate and consistent across various platforms, Autowoven additionally makes use of the extensive set of APIs provided by AEP.

Data governance and privacy are crucial factors to take into account while managing client profiles. In order to ensure responsible management of client data, preserving compliance with pertinent rules, and safeguarding customer privacy, enterprises can use AEP's data governance and privacy capabilities with the aid of Autowoven.

Does Adobe have a CDP?

After creating and consolidating a single customer profile, Autowoven goes beyond profile administration to create a number of services centered around the customer profile. These services add to the usefulness and worth of the consumer profile by offering practical information and tailored experiences. Autowoven provides a variety of services, such as:

Using the Query Service API, Autowoven creates custom queries that let companies extract particular data from client profiles. This enables more thorough analysis, segmentation, and targeting based on particular standards and corporate requirements.

Scheduled Queries: To automate data extraction and analysis from the client profile, Autowoven creates scheduled queries. By doing this, businesses are guaranteed fast access to pertinent insights and the ability to base their decisions on the most recent data.

Who are Adobe CDP customers?

Integration with BI solutions: The customer profile data is integrated by Autowoven with the desired business intelligence (BI) solutions. Through this interface, enterprises may take advantage of robust visualization and reporting tools to build interactive dashboards that offer insightful information and support data-driven decision-making.

Beyond managing client profiles, Autowoven lets companies to use Adobe Campaign or Marketo to act on the information obtained within AEP. Autowoven creates segmentation and targeting rules that assist marketers in mass-personalizing messages by utilizing the consumer profile data. This includes creating unique campaign workflows to make sure the right message is distributed across the proper channels to the right audience.

Autowoven offers integration services with email delivery platforms in addition to integration with Adobe Campaign or Marketo, facilitating smooth customer communication. Autowoven also enables connection with Adobe Journey Optimizer for companies looking for a comprehensive end-to-end solution, enabling sophisticated customer journey mapping and optimization.

Data Management Platform
What is Adobe CDP called?

Autowoven enables organizations to successfully use their customer data by combining client profiles into a single, unified view and creating pertinent services around it. In the end, this improves consumer experiences and corporate outcomes by enabling tailored and targeted marketing campaigns, quicker communication, and data-driven decision-making.

Ensuring Effective Communication and Continuous Improvement through the Feedback Loop

Autowoven concentrates on message distribution and creating a feedback loop after customer profiles are consolidated and services built around the customer profile are created. This guarantees that the messages conveyed to customers are potent, unique, and consistent with the standards of the brand. In this regard, Autowoven provides a range of capabilities and services:

Does Adobe have a CDP?
What is the difference between AEM and AEP?

distribution, Personalization, and Message Templates: Autowoven sets up Adobe Campaign for several distribution methods including SMTP, Amazon Simple Email Service (SES), or Mailgun. The effective distribution of bulk emails to users is ensured by this arrangement. Additionally, Autowoven makes it possible to build up SMS and customized app messages, allowing businesses to connect with clients via a variety of media. Autowoven may integrate Adobe Experience Manager (AEM) for consistent branding, making it easier to reuse templates and graphic assets that adhere to the brand's requirements.

Development of the Query Service API: Autowoven creates and configures the Query Service API, allowing enterprises to access specific data from the customer profile. For marketers, this functionality is especially useful because it enables them to gather the knowledge and information they need to develop individualized and targeted marketing campaigns.

Marketer Education: Autowoven understands the value of equipping marketers with the information and abilities they need to maximize the potential of the CDP solution. Autowoven offers specialized training that goes beyond the fundamentals in addition to the training offered by Adobe. This training is customized to the particular AEP + Campaign solution put in place for the company, including any additional integrations that raise its utility. Autowoven makes sure that marketers can fully utilize the CDP solution's capabilities and get the most out of their customer data by offering thorough training.

Frequently Asked Questions


In contrast to a conventional CDP, AEP RT-CDP processes and stores client data in real-time rather than in batches. This enables companies to deliver customised and pertinent experiences using the most recent customer data.


AEP RT-CDP can be utilized with both on-premises and cloud-based systems, yes. To facilitate data sharing with on-premises systems, it offers a range of integration techniques, including APIs, connectors, and custom integrations.