Data collection, customer data inventory, and analysis are the first steps.
In this initial phase, Autowoven works in conjunction with organizational systems and departments to gather both batch data and real-time/streaming data. They make sure that a variety of data from numerous sources, such as web, mobile, and cloud applications, are collected by the CDP. Utilizing applications like Adobe Launch or other tag management systems, real-time clickstream data is gathered. Autowoven also helps with extract, transform, and load (ETL) ecosystems, customer relationship management (CRM), and batch data collection from ERP systems.
Data preparation and ingestion into Adobe CDP Data Lake is step two of the data lake ingestion process.
Effective client data management depends on data integrity. The Solution Architects at Autowoven collaborate closely with companies to validate and prepare data in accordance with the specifications of the Adobe Experience Platform (AEP). Making the required data mappings and injection processes is required for this. Using Autowoven, companies can:
Make Experience Data Model (XDM) schemas that specify the data's structure and semantics.
To efficiently organize and manage data, identify and create datasets within the CDP.
Create a real-time customer profile that includes detailed customer data.
Utilize the AEP Software Development Kit (SDK) to carry out batch and streaming data ingestion.
Create and grow query services to have access to and examine the gathered data.
To ensure correct and effective data ingestion, track data ingestion flows in real-time.
Autowoven intends to maximize the benefits of the CDP for businesses by adhering to this six-step implementation plan. The strategy enables enterprises to fully utilize the potential of their CDP and improve their customer data management strategies by ensuring thorough data gathering, correct data intake, and appropriate data processing.
Consolidating Customer Data for Useful Insights: Single Customer Profile & Services
The combination of client profiles into a single, comprehensive view is a vital part of efficient customer data management. With the help of the client Profile Management (CPM) module of the Adobe Experience Platform (AEP), Autowoven specializes in managing client profiles. Businesses may establish and manage unique customer profiles using this module, giving them a comprehensive overview of their clientele.
Autowoven helps companies define the criteria for data collecting and segmentation in order to ensure accurate and comprehensive customer profile management. This entails developing procedures for gathering pertinent customer information from several touchpoints and structuring it inside a single customer profile. In order to enable real-time data synchronization with other systems and guarantee that client profiles are accurate and consistent across various platforms, Autowoven additionally makes use of the extensive set of APIs provided by AEP.
Data governance and privacy are crucial factors to take into account while managing client profiles. In order to ensure responsible management of client data, preserving compliance with pertinent rules, and safeguarding customer privacy, enterprises can use AEP's data governance and privacy capabilities with the aid of Autowoven.
After creating and consolidating a single customer profile, Autowoven goes beyond profile administration to create a number of services centered around the customer profile. These services add to the usefulness and worth of the consumer profile by offering practical information and tailored experiences. Autowoven provides a variety of services, such as:
Using the Query Service API, Autowoven creates custom queries that let companies extract particular data from client profiles. This enables more thorough analysis, segmentation, and targeting based on particular standards and corporate requirements.
Scheduled Queries: To automate data extraction and analysis from the client profile, Autowoven creates scheduled queries. By doing this, businesses are guaranteed fast access to pertinent insights and the ability to base their decisions on the most recent data.
Integration with BI solutions: The customer profile data is integrated by Autowoven with the desired business intelligence (BI) solutions. Through this interface, enterprises may take advantage of robust visualization and reporting tools to build interactive dashboards that offer insightful information and support data-driven decision-making.
Beyond managing client profiles, Autowoven lets companies to use Adobe Campaign or Marketo to act on the information obtained within AEP. Autowoven creates segmentation and targeting rules that assist marketers in mass-personalizing messages by utilizing the consumer profile data. This includes creating unique campaign workflows to make sure the right message is distributed across the proper channels to the right audience.
Autowoven offers integration services with email delivery platforms in addition to integration with Adobe Campaign or Marketo, facilitating smooth customer communication. Autowoven also enables connection with Adobe Journey Optimizer for companies looking for a comprehensive end-to-end solution, enabling sophisticated customer journey mapping and optimization.
In contrast to a conventional CDP, AEP RT-CDP processes and stores client data in real-time rather than in batches. This enables companies to deliver customised and pertinent experiences using the most recent customer data.
AEP RT-CDP can be utilized with both on-premises and cloud-based systems, yes. To facilitate data sharing with on-premises systems, it offers a range of integration techniques, including APIs, connectors, and custom integrations.