What are the features of Adobe Real-Time CDP?

Adobe real time cdp competitors

Data Gathering

We closely collaborate with your systems and departments to gather both batch and real-time/streaming data. Clickstream data from a variety of sources, such as web, mobile, and cloud apps, as well as information from the ERP, CRM, and ETL ecospheres, are included in this.

Lake Ingestion of Data:

Who are Adobe CDP customers?

By evaluating and preparing your client data to comply with Adobe Experience Platform criteria, we assure its integrity. Our solution architects collaborate with you to construct real-time customer profiles, identify datasets, and design XDM schemas as part of data mapping and injection procedures.

Services & Single Customer Profile:

The Customer Profile Management (CPM) module in Adobe Experience Platform is used to combine customer profiles. You can successfully establish and manage client profiles thanks to this. We establish real-time data synchronization with other systems utilizing APIs and design criteria for data segmentation and collection. In order to ensure responsible processing of client data in accordance with pertinent rules, we also make use of AEP's data governance and privacy capabilities. Once the single customer profile is created, we construct services around it, including scheduled queries, bespoke queries using the Query Service API, and dashboard interaction with BI tools.

Adobe real time cdp competitors

What is Adobe Real-Time CDP?

With the campaign:

We combine audience profiles with Adobe Campaign or Marketo in order to take advantage of the intelligence provided by Adobe Experience Platform. We give your marketers the tools they need to expand personalization by creating segmentation and targeting rules based on customer profile data. In order to facilitate efficient message distribution, we additionally create unique campaign workflows and integrate with email delivery platforms. Optional integration with Adobe Journey Optimizer is offered for a complete, end-to-end solution.

Delivery of the Message and Feedback Loop:

What is the difference between AEM and AEP?

With the use of Autowoven, you can set up Adobe Campaign to send messages via SMTP, Amazon Simple Email Service (SES), Mailgun, SMS, and customized app messages, among other delivery channels. We make sure that your mass emails are sent to users effectively, and our interface with Adobe Experience Manager (AEM) makes it possible to reuse templates and graphic assets to maintain brand compliance.

The ability to more precisely and pertinently personalize experiences and content to specific clients is referred to as improved customization. Businesses can collect and analyze information on client habits, tastes, and demographics by developing a more thorough grasp of their target market. With the use of this data, businesses can develop highly customized and targeted experiences that connect with customers on a deeper level.

Businesses can present content, recommendations, and offers that are tailored to the individual requirements and interests of their clients with enhanced personalisation. Companies can develop thorough consumer profiles by utilizing data from a variety of sources, including transaction history, browsing habits, social media interactions, and demographic data. These profiles offer insightful information about consumer preferences, allowing firms to segment their clientele and offer specialized services through several touchpoints.

What is Adobe AEP integration?

Additional Customer Insights:

By utilizing advanced analytics and machine learning approaches, enhanced consumer insights involve getting a deeper understanding of customer behavior, preferences, and demands. Businesses can develop a comprehensive understanding of their consumers by merging data from numerous sources, including CRM systems, internet interactions, social media, and third-party data.

Businesses can learn important information about their consumers by seeing patterns, trends, and correlations in the data with improved customer insights. Businesses can derive valuable information and forecast customer behaviors and preferences by implementing analytics and machine learning algorithms. These insights help businesses create data-driven decisions and focused strategies for acquiring, engaging, and keeping customers.

What is RT-CDP?

Higher Conversion:

By streamlining data administration and analysis procedures, marketing and sales operations can be made more effective. This is referred to as increased conversion. Businesses may get rid of data silos and get a complete picture of each customer by centralizing customer data in a single repository.

Businesses can analyze and categorize client data more effectively when they have a central store for it. It enables the blending of information from several sources, such as internet engagements, transaction history, customer support conversations, and answers to marketing campaigns. Businesses can develop individualized marketing and sales plans by evaluating this data to find trends, correlations, and customer preferences.

What is the difference between AEM and AEP?
What is Adobe Data Lake?

Businesses can improve their capacity to track and assess the impact of marketing initiatives, pinpoint areas for optimization, and ultimately raise conversion rates by automating data administration and analysis operations. With a more streamlined approach, communication with clients may be more targeted and pertinent, improving the overall customer experience and boosting conversion rates.

Overall, businesses can profit from utilizing advanced customer data management and analysis skills by improving personalisation, enhancing consumer insights, and increasing conversion. These advantages give businesses the chance to improve their client relationships, spur revenue development, and maintain an advantage in the cutthroat business environment of today.

To assist organizations in making the most of their Customer Data Platforms (CDPs), Autowoven, a company that specializes in doing so, provides a thorough 6-step implementation plan. The specifics of each phase are as follows:

Frequently Asked Questions


In contrast to a conventional CDP, AEP RT-CDP processes and stores client data in real-time rather than in batches. This enables companies to deliver customised and pertinent experiences using the most recent customer data.


AEP RT-CDP can be utilized with both on-premises and cloud-based systems, yes. To facilitate data sharing with on-premises systems, it offers a range of integration techniques, including APIs, connectors, and custom integrations.